Dear Friends,
As any author will tell you, the pub date of your book is a huge deal. As Mitch (my husband) likes to point out, I speak in hyperbole therefore my pub date is, (even in the midst of elections and financial crisis – both of which I care deeply about), a historic event. Yet here is the thing about publishing; when a book comes out, no marketing fireworks occur. Instead, you introduce your needle into an ever growing haystack. Just like the opening weekend of a movie predetermines its fate, so it is in publishing. There are awesome works of fiction and fact that you will never read because the author did not beg his or her friends, fans, and yes, even family, to buy the book for themselves, for friends and now – in the age of social media – to status update, mention it on Facebook walls, twitter, pownce, and assault lists of friends. So please take a moment away from another Sarah Palin status update or from hitting refresh on your 401k portfolio and buy this book! (click here to buy http://tinyurl.com/693jog). Even my mom has to buy her copy (My In-Laws are a tougher sell!). I will be grateful for whatever part you can play; buying the book or spreading the word and we’ll just maybe have a shot at this book rising to the top of the heap where it belongs. I feel even more comfortable with this plea than most authors because I am making it on behalf of the 100 extraordinary people who wrote the chapters for this book. Please check out our website to learn more about the making of this book; but only go there after you’ve finished your early holiday shopping with a bulk buy of The Experts’ Guide to Doing Things Faster (sorry, I had to).
With gratitude!
Sam
